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Cultural signals
Behavioral shifts
Trend case studies
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Journal
Behavioral shifts
Trend case studies
Black Friday as America's Annual Truth Serum
A look at inflation and spending patterns to understand consumer behavior
Cultural signals
Trend case studies
Behavioral shifts
Beauty's Accountability Era is Upon Us
Consumers want transparency, but not just in ingredients. They want it in intent. Why are brands suggesting this product? What problem does this routine solve—and for whom?
Cultural signals
Are we really selling beauty standards to babies?
Rini tapped into a growing 'trend' without reading the cultural temperature
Cultural signals
The Cultural Signals in Ralph Lauren's Runway
The throughline feels clear: permanence, discipline, capability.
Journal
Behavioral shifts
The Late-Stage Girlhood Trap
Girlhood has become the safest place women are allowed to disappear
Cultural Contradictions
The Latino Frankenstein
The Frankenstein you see depends on the world you come from
Cultural signals
Trend case studies
The Economics of Earnedness
Perfection is now cheap. What we crave is the earned.
Behavioral shifts
Remix, Reclaim, Repeat: How Latinos built a cultural powerhouse
Dr. Simi, the mustachioed mascot of Mexico’s Farmacias Similares, started as a humble figure meant to make affordable medicine feel approachable.
Cultural Contradictions
Thirteen Minutes of Belonging
On Halftime Shows, Narrative Containment, and the Stories America Allows