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The Latino Frankenstein
The Frankenstein you see depends on the world you come from
Behavioral shifts
Remix, Reclaim, Repeat: How Latinos built a cultural powerhouse
Dr. Simi, the mustachioed mascot of Mexico’s Farmacias Similares, started as a humble figure meant to make affordable medicine feel approachable.
Cultural Contradictions
Thirteen Minutes of Belonging
On Halftime Shows, Narrative Containment, and the Stories America Allows
Cultural signals
Behavioral shifts
Black Friday as America’s Annual Truth Serum
A Decade Inside the Machinery of American Consumption.
