about

Karina Peñaloza is the founder of Sibila Studios, built on a simple conviction: culture is legible if you know how to read it.

After nearly a decade across agencies, social intelligence platforms like Sprinklr, and companies like Reddit where behavior is measured in billions of signals, she saw the same pattern repeat. Organizations were not lacking data. They were lacking meaning.

Her work centers on Sibila Scope, a proprietary methodology that integrates semiotic analysis into large-scale social data. Rather than relying on isolated examples or surface-level sentiment, Sibila Scope maps conversations into recurring narratives, cultural codes, and shared tensions - then connects them directly to business priorities like growth strategy and brand positioning.

The result is a system where cultural intuition is no longer treated as instinct or “vibes,” but as something structured, trackable, and accountable to real-world behavior.

Karina’s work has been recognized at the highest levels of the industry. In 2024, she was named an Insightful Innovator by the Social Intelligence Lab for her work on Reddit Recommends.

As a bilingual immigrant and systems thinker, she understands culture as something negotiated daily through identity, language, desire, and constraint. That lived fluency, combined with deep experience across both storytelling and data infrastructure, shapes a practice that is as analytical as it is culturally attuned.

Through Sibila Studios, she partners with strategy, innovation, and brand leaders to bring clarity to moments of cultural change.