culture becomes legible only when data and intuition are held together.
In most strategy work, insight is framed as a false choice: Data without meaning. Meaning without data. Sibila Studios exists for both.

What We Understand
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The Founder
Karina Peñaloza is the founder of Sibila Studios, built on a simple conviction: culture is legible if you know how to read it.
After nearly a decade across agencies, social intelligence platforms like Sprinklr, and companies like Reddit where behavior is measured in billions of signals, she saw the same pattern repeat. Organizations were not lacking data. They were lacking meaning.
“Her sense of curiosity, strong analytical skills and ability to nimbly adapt to shifting priorities in a constant state of change were invaluable!”
Giuseppe Napoli
Research & Insight Manager @ Google
Let’s Talk
Sibila Studios works with organizations seeking clarity in moments of cultural change.
We partner with strategy, innovation, and brand leaders navigating shifts in culture, behavior, and meaning.
If you're questioning assumptions or looking to understand what comes next, let’s talk.



